A fully CGI-rendered digital twin showcasing the track, branding opportunities, and visitor experience—used for planning, marketing, and safety.
Formula E partnered with OneDeadPixel to create a cutting-edge CGI digital twin of a new race circuit—before the event had ever taken place. This immersive virtual environment allowed teams to visualize the track, stands, pits, and branding areas, providing crucial insights for event planning, safety, and marketing.
Our Solution
- Full CGI Digital Twin – A hyper-realistic, interactive virtual model of the race track and associated infrastructure.
- Event & Safety Planning – Enabled teams to assess crowd flow, emergency exits, and logistics before construction.
- Sponsorship & Branding Previews – Provided a platform to showcase advertising opportunities to partners and stakeholders.
- Marketing & Visual Content – Delivered high-quality CGI renders for promotional materials and event previews.
By leveraging OneDeadPixel’s CGI digital twin technology, Formula E transformed pre-race planning, safety assessments, and sponsorship activations, setting a new standard for motorsport event preparation.
Key Benefits
✅ Seamless Event Planning – Allowed race organizers to fine-tune logistics before physically setting up the circuit.
✅ Enhanced Safety Measures – Facilitated detailed health & safety assessments in a risk-free digital space.
✅ Optimized Branding Opportunities – Helped sponsors visualize placements and maximize visibility.
✅ Engaging Marketing Content – Provided visually striking materials for pre-event promotion and stakeholder engagement.
✅ Seamless Event Planning – Allowed race organizers to fine-tune logistics before physically setting up the circuit.
✅ Enhanced Safety Measures – Facilitated detailed health & safety assessments in a risk-free digital space.
✅ Optimized Branding Opportunities – Helped sponsors visualize placements and maximize visibility.
✅ Engaging Marketing Content – Provided visually striking materials for pre-event promotion and stakeholder engagement.