McArthurGlen, Europe’s leading designer outlet developer, needed a smarter way to lease retail space and manage sites. OneDeadPixel delivered immersive virtual tours across 24 centres, enhancing leasing, streamlining audits, and cutting costs and carbon.
Our Approach
- Strategic Planning – Visits were meticulously scheduled to capture sites in optimal conditions, avoiding peak footfall and adverse weather.
- Rapid & Efficient Data Capture – A highly coordinated team ensured all necessary data was captured quickly, minimizing disruption to daily operations.
- Seamless Integration – Digital twins were tailored to support multiple departments, from leasing and facilities management to marketing and sustainability teams.
By leveraging OneDeadPixel’s digital twin technology, McArthurGlen transformed how they present, manage, and maintain their retail spaces—delivering tangible efficiency, cost, and environmental benefits.

Key Benefits
✔ Verified Cost Savings – McArthurGlen reduced annual travel expenses by £750k.
✔ Time Efficiency – 7,488 work hours saved annually by cutting unnecessary site visits.
✔ Sustainability Impact – Lowered carbon emissions by 286,000kg, supporting the company’s green initiatives.
✔ Enhanced Retail Leasing – Leasing teams showcased outlet centres remotely, improving brand engagement and tenant acquisition.
✔ Improved Site Management – Digital twins facilitated site audits, maintenance planning, and interdepartmental collaboration.
✔ Verified Cost Savings – McArthurGlen reduced annual travel expenses by £750k.
✔ Time Efficiency – 7,488 work hours saved annually by cutting unnecessary site visits.
✔ Sustainability Impact – Lowered carbon emissions by 286,000kg, supporting the company’s green initiatives.
✔ Enhanced Retail Leasing – Leasing teams showcased outlet centres remotely, improving brand engagement and tenant acquisition.
✔ Improved Site Management – Digital twins facilitated site audits, maintenance planning, and interdepartmental collaboration.